The Hearthside
Unplug · Unwind · Reconnect
A membership for people who need somewhere quieter to be.
I've been building things in the bush for a long time. The cabin, the trails, the woodshed, the garden. Most of it you've seen on YouTube. But there's a version of this life that never makes it into a video, the quiet mornings before the camera comes on, the half-finished thoughts by the fire, the things I'm still figuring out.
That's what this is. A place to share the parts that don't fit anywhere else. Not polished. Not produced. Just honest.
If you've ever watched a video from the land and thought, "I needed that today", then this is for you. Welcome to the cabin.
— ShawnYou're not buying content.
You're buying somewhere to go
when the rest of it gets too loud.
Weekly episodes. Public ones go out to everyone, they're the front door. The deeper ones, the longer ones, the ones recorded while I'm working, those live here. Yours alone.
Commercial-free, the way it's meant to be watched. Cabin life in long, slow form, things that will never go on YouTube. Morning light. A fire being laid. A walk through the forest. No story arc. No algorithm. Just you, me and Cali.
Chaga, and everything that comes after it. Members get 48 hours before the shop opens to the public. No more missing out because it sold while you were at work.
Every physical product in the My Self Reliance store — Chaga, provisions, everything — at 5% off, always. Your exclusive discount code.
Every post has a thread. A quiet place to respond, ask questions, leave a thought. I check in and answer when I can. No algorithm deciding what gets seen.
Something small, something real, something that came from this land. A packet of Chaga. A field notes card. A firestarter wrapped in kraft paper. It arrives in your mailbox and it smells like a forest.
The world keeps getting louder.
I'm not sure that's going to change.
But you can have a quieter place to go.
Something arrives
at your door.
There's something about holding a thing in your hands. It makes it real in a way that a screen never quite does.
Twice a year, members get a small package from the land. It might be a handful of wild-harvested Chaga powder with a handwritten recipe card. A folded field notes card, the kind you'd tuck in a shirt pocket. A beeswax firestarter. Heirloom seeds with planting notes.
It doesn't cost much to make. But it arrives in your kitchen or your office or your apartment, and for a moment, it smells like the boreal, like the cabin. That's the whole point.
This membership is for
a specific kind of person.
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You drive to work every day wishing you didn't. Not because you hate your job — just because some part of you knows there's another way to live, and you haven't found it yet.
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You've watched a video from the land and sat with it longer than you meant to. You went back to it later. You're not entirely sure why.
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You value things that are made well and meant to last. You're tired of disposable.
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You want to feel connected to something slower, more seasonal, more honest. Not as an escape, as an anchor.
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You don't need more content. You need one place that feels worth coming back to.
Come inside
the cabin.
Cancel any time. No contracts. Stay as long as it's useful.
Cancel any time. No questions asked.
But I don't think you'll want to.
